“They only care about making money,” said Josep Maria Vazquez, treasurer of the Penya Joan Gamper supporters’ group in the Catalan capital. “It’s ugly and they are taking things too far with that colour.”
“It’s not very masculine,” added Sergi Soler, a bar owner in the city centre.
Barca Fans on the New Pink Kit
“Bet Ronaldo’s boyfriend loves it”
“Enjoy wearing your pink top, you little lady.”
“i was wondering if the pink kit comes with a handbag?”
“Pinks for girls”
“All hail the the 10 times Queens of Europe !”
A not scientifically accurate sampling of the comments section at the Daily Mail article
And the there is twitter search “real madrid gay,” which will make you hate humanity.
THE BIGGEST, MOST SUCCESSFUL (pipe down Milan) AND RICHEST CLUB IN THE WORLD JUST MADE THEIR SECOND COLOR THIS YEAR, HOT PINK.. HOT PINK… LIKE NOT EVEN TRYING TO HIDE IT, BOLD AS HELL, HOT PINK..
Real Madrid and Adidas (I know; I am shocked too) are celebrating La Decima by painting Europe fuchsia … and it is FABULOUS.
I’m not even a Madrid fan but I am pretty certain that I will own one by the start of next season. Also the traditional white kits are also trimmed in the same pink and look fantastic.
Predictably, as bold as the pink is, the open sexism and homophobia that already runs rampant in soccer, especially related to European based teams, has been even more embolden.
More disheartening was how simply generic and cliched the trolling was. There was nothing original, creative, or unique about the insults, just the usual drudgery. The tired and true, “girlie,” and, “gay,” slurs as though being either and/or both of those things are insults that should make the receiver feel shamed and inadequate. Breaking News: I don’t feel either of those things.
I am proud to be female… and a female sports fan. What I am ashamed of, is these fellow,” fans,” who supposedly share my love of this game but do so in such a vile, inhumane way, using it as a weapon to promote hate and divide people.
FEMALE AND/OR GAY =/= WEAK, PATHETIC, DEGRADING, SECOND RATE, CONTEMPTIBLE, HUMILIATED, OR WHATEVER OTHER NEGATIVE STEREOTYPE THESE LOSERS WANT TO HURL.
I get wanting to best your rival team’s fans. That is part of sports and part of the fun of sports. What I do not get is going attacking and abusing anyone. I stood next to a group of Mexican fans in Columbus last September. We joked, ribbed, argued decisions, but we did it with mutual respect and a good-natured humor between us. We hugged it out at the end and they wished us/US well in Brazil and I wished them luck in the play-offs. We were/are rivals, NOT ENEMIES.
The tagline for the Madrid Campaign is, “LOVE IT OR FEAR IT.” And I love that.. you can see the fear in these responses: Fear of being Female, fear of being Gay, but mainly fear of not being accepted by society.” It hits the nail on the head..
There are theories that the pink is designed specifically to make to the female market. As I have said several times before, if teams want to grow their market-share, they must target female fans as we are the last new revenue stream. (ARE YOU PAYING ATTENTION SUNIL?) The Biggest team in the World gets that it needs female fans, even if just to promote females as equal, to continue to grow their profits and their fanbase.
They won me over and I am not even a fan.
Thanks Real Madrid for treating females as equal sports fans and worthy of equal marketing and merchandising.