My summer post-World Cup recess is coming to an end and time to get back to work of bringing you the important stories from the female perspective.
One of the things I did on my break was power reading the entire Fifty Shades of Grey series (it took a weekend but it is done). I deserve a medal for that… [Editorial Rant: Can someone PLEASE get E.L. James a flipping thesaurus. Girl knows like 15 adjectives and used them insistently and incorrectly A LOT…]
Now why do you care about this? Well because one of the things that kept me hanging on, pardon the bondage pun, is that the only stable male influence in the lead female Ana’s life, is her step-father Ray. Now Ray is salt of the earth, old school guy… I should mention the story is set in Seattle in 2011 for the most part. Part of Ray’s characterization being salt of the earth is his love of sports… Only two are covered the Mariners and the Sounders… Ray is all kinds of obsessed with soccer, European club and his beloved Sounders.
Sadly for Seattle, comic gold for the rest of us, EL James is not a fan… Seriously, they lose to Real Salt Lake TWICE in the trilogy which spans about 5 months. They never win.
MLS, however, does win… The series has sold 100 million+ books globally and been translated into 51 languages. Nothing MLS marketing has done has had the kind of global reach. Yes I am including the Beckham thing… they paid a lot of money for that mess, he got the vast majority of the money and the new recognition and not sure it reached the same audience: predominately women and soccer moms at that.
The trailer for the film was released less than two weeks ago and it is already the most viewed of 2014 by a WIDE margin.
MLS needs to jump this bandwagon hard… Many, many, many women hate this story.. god knows it is a horribly written series but it is also a massive way to get new women into the game.
I always described the game as an introduction to my non-inclined girlfriends the same way, “the prettiest boys on the planet, of every flavor you could possibly desire, run for 90 minutes and then all get shirtless and hug at the end.. what is not to love.”
No, by no means do I think that is all there is to the game or that it is a biggest reason to watch.. It is simply the selling point to get ladies to tune-in. The beauty of the game will seduce them. Honestly, I have never seen it fail…
Sex and soccer is not exactly a revolutionary concept I grant you, but MLS has never been given this sort of free marketing opportunity.
One of my favorite bringing ladies to MLS programs was DC United’s “Ladies’ Nights,” which have tickets to a game, cocktails, mani/pedis, shopping and player meet-and-greets. It was a brilliant way to ease women into the game in a way that does not assume women are inferior. The most important part of it was that it treated female fans as individual fans, not just taxi moms who drive the kids or accessories on the arm of their partners who are actual fans.
DC United said, “we support our female fans… we want more female fans…we support you being girlie and hardcore too” that needs to happen more. Tying it to a 100 Million+ book series that has already laid the groundwork is the simplest way to do it.
Also we should ALL support Seattle losing as much as possible.. yes? [before the drama.. I am not suggesting a MLS bondage night thing… simply focusing on a highly under-represented segment of the fanbase]
Also producing appear actually designed for women but…I digress on that point.