Thanks to the wonderful Leslie J I have now seen this brilliant, pro/positive female fan ad.
Per KCTV 5 in Kansas City, It is part of a campaign to reach the growing Latino/Latina market and did so in a pro-female fan way. I love that so much.
I’m not the demographic that JC Penny are targeting but by treating female fandom as individuals supporting because they love the game not just as the accessory/sexualize way normally presented, they won me over too
They get it and therefore will get my money in support. Thanks JC Pennys