JC Penny’s ACTIVELY supports female fans. I will actively support JC Penny

Thanks to the wonderful Leslie J I have now seen this brilliant, pro/positive female fan ad.

Per KCTV 5 in Kansas City, It is part of a campaign to reach the growing Latino/Latina market and did so in a pro-female fan way. I love that so much.

I’m not the demographic that JC Penny are targeting but by treating female fandom as individuals supporting because they love the game not  just as the accessory/sexualize way normally presented, they won me over too

They get it and therefore will get my money in support.  Thanks JC Pennys

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s