This sells a car? Though I promote the idea that you can be sexy, feminine and a fan without just being an accessory.
Settling that debate
There are MORE COMING with Kia’s #BecomeAFan Ad Campaign which includes vines and all campaign items
HYUNDAI as official FIFA Sponsor is all in with a whole lot of social media options in their fan pack. With KAKA and Iker as Anchors
Why Oscar is with Uruguayan looking fans, no idea
The Making of the Above AD
[NORMAL] FEMALE FANS… [NORMAL] FEMALE FANS IN A CAR AD… THIS IS NOT A DRILL
every day.. for the next 34
Additionally Hyundai has a brilliantly done tumblr called #BecauseFutbol which contains meme, vines, commercials, etc from the fan perspective.