“Time Of Our Lives” by Ahmed Chawki & RedOne (producing) is the official song of BeINSport(s). It is such a catchy song and the editing on the commercial is fantastic. While it is lighter on female fans that I would like, the ones it shows are invested in the matches not in being sexed up accessories.
A fuller length version as well:
This is simply flawless… Plus kids playing co-ed..
This #changethegame ad is Brilliant! Use of the Notre Dame’s “Victory March” is especially effective.
Also: yes I know they have the rights in other countries so the ads are used in multiple countries.