These are the ONLY women featured in the ad… Males are shown playing and cheering because male = fandom
Seriously what the flipping hell is this Sexist, Stereotypical, Nonsense.. WOMEN ARE FANS OF THE GAME TOO.. NOT JUST SEX KITTENS TO PLACATE MALE FANTASIES.. ”
HOW HARD IS IT TO GRASP THAT? SERIOUSLY,
All women shown are half naked and grating in classical male dreams… It is that Adidas Brazilian ass t-shirt come to life. It is also equally offensive on so many levels
ETA: My issues with this Ad:
Look at how girls are presented (non-existent, only boys playing)
Why is not a single woman being associated with the matches? Why are they not cheering/involved in fandom of the sport?
Why is not a single girl playing soccer, some of the greatest female players on the planet are Brazilian (Hell Marta alone)?
Why are there no guys on the beach? just two hot bikini-clad girls shoot from the side to accentuate side-boob?
Why are only women half-naked and gyrating? Where is male carnival presentation?
Why does a bikini clad women need to emerge out of the water with the cup?
Why is every women only presented as a sex object.