AT LONG LAST.. MLS LISTENED? NO, SERIOUSLY.. MAYBE

Everyone’s favorite/most accessible MLS Owner Merritt Paulson is on a rampage about leaking Jerseys early and the whole “MLS Jersey Week” nonsense, Adidas and SUM (clearly) demand of teams.

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He is not wrong, but he does not go far enough.. Club should be allowed to pick their own Jersey partners too. If MLS is going to be like Europe, we should go with the baby steps before say changing the league calender.  Let clubs have the freedom to pick jerseys that they like not that they are ordered to use.

I had wanted to reply additionally with a rant about the continual lack of women’s fan appeal but figured I would check to see what Portland had has since they have a big female fanbase and he owns the Thorns as well.   Low and behold, so many cute ladies Ts, actually NINETEEN CUTE T-SHIRTS and NOT ONE BUT TWO… YES TWO DIFFERENT JERSEY TYPES JUST FOR LADIES… NOT EVEN KIDS.  These were placed in a section of the club’s online store called, “Women,” yep, just women, not women and kids.   I tweeted him thanks… they are not my team but they are a team in my league and my PDX ladies are getting cute stuff so YAY for them.

Given this Portland development and the SUM merchandise survey I took a couple of weeks ago where I STRONGLY lamented the lack of cute ladies stuff, I figured I would check to see if the 2014 Season would bring ANY equality to female MLS fans.  So I headed over to DCUnited.com and found they also have split up their club store and the official mlsgear.com site.    They have NINETEEN Tshirt selections now too and different than PDX but none of them creepy sexist either.  The MLSGear.com store is still, “women and kids” and still lacking in ANYTHING reasonable for the former.

The Team Store has  so many cute options.. I was giddy..  I MUST HAVE THIS..

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Look it is just about me as a women… ENJOYING soccer not as someone’s girlfriend or mom or because the boys are cute.. (yep, still judging you LA Galaxy). It celebrates me as a fan on my own, of my own fandom for the team and the sport. 


I have been to all the club sites today and it is not a constant across all clubs but hopefully this is a move forward to embracing female fans, not simply is accessories to their male partners’ fandom or as moms to the soccer team but as actual independent fans of the game and of teams.

COME ON MLS.. YOU CAN DO IT..

Below are links to the various, non mlsgear.com team shops.

Dc United’s Team Store, Women’s Section

Chicago Fire/Fanatics. Women’s Section 

Colorado Rapids/Altitude Authentics, Women’s  Section

Fc Dallas Team Store, Women’s T-Shirt Section

Montreal Impact Team Boutique, Women’s Section

New England Revolution Team Store, Women’s Section (3 Shirts, 5 Hats)

Philadelphia Union Team Shop, Women’s Section

Portland Timbers Team Shop, Women’s Section

San Jose Earthquakes Team Shop, Women’s Section (It’s Not Impressive At All)

Seattle Sounders Team Shop, Women’s Section

Sporting Kc Team Shop, Women’s Section..  (They Are Having A Huge Sale)

Toronto Fc Team Shop, Women’s Section (Less Impressive Than Even San Jose)

Vancouver Whitecaps Team Store, Women’s Section

REAL SALT LAKE DOESN’T HAVE A WOMEN’S SECTION  BUT IT DOES HAVE COLORING PAGES SO THAT IS A TOTAL WIN

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6 thoughts on “AT LONG LAST.. MLS LISTENED? NO, SERIOUSLY.. MAYBE

  1. The MLS Gear site is so pitiful…thanks for going through all the individual team shops! Was that SUM survey specifically asking about female merchandise? Could SUM/MLS finally be coming to their senses to 1) understand who their female fan is and 2) find out what we want?

    • SUM survey was a generic merchandise survey but I kept bringing it back to lack of options for female fans. I honestly don’t think they care what female fans want though we are are 40% of the fanbase per studies.

  2. I completely agree. I’m actually writing my graduate thesis right now on that premise. Would you mind if I quoted you in my paper?

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