Everyone’s favorite/most accessible MLS Owner Merritt Paulson is on a rampage about leaking Jerseys early and the whole “MLS Jersey Week” nonsense, Adidas and SUM (clearly) demand of teams.
He is not wrong, but he does not go far enough.. Club should be allowed to pick their own Jersey partners too. If MLS is going to be like Europe, we should go with the baby steps before say changing the league calender. Let clubs have the freedom to pick jerseys that they like not that they are ordered to use.
I had wanted to reply additionally with a rant about the continual lack of women’s fan appeal but figured I would check to see what Portland had has since they have a big female fanbase and he owns the Thorns as well. Low and behold, so many cute ladies Ts, actually NINETEEN CUTE T-SHIRTS and NOT ONE BUT TWO… YES TWO DIFFERENT JERSEY TYPES JUST FOR LADIES… NOT EVEN KIDS. These were placed in a section of the club’s online store called, “Women,” yep, just women, not women and kids. I tweeted him thanks… they are not my team but they are a team in my league and my PDX ladies are getting cute stuff so YAY for them.
Given this Portland development and the SUM merchandise survey I took a couple of weeks ago where I STRONGLY lamented the lack of cute ladies stuff, I figured I would check to see if the 2014 Season would bring ANY equality to female MLS fans. So I headed over to DCUnited.com and found they also have split up their club store and the official mlsgear.com site. They have NINETEEN Tshirt selections now too and different than PDX but none of them creepy sexist either. The MLSGear.com store is still, “women and kids” and still lacking in ANYTHING reasonable for the former.
The Team Store has so many cute options.. I was giddy.. I MUST HAVE THIS..
Look it is just about me as a women… ENJOYING soccer not as someone’s girlfriend or mom or because the boys are cute.. (yep, still judging you LA Galaxy). It celebrates me as a fan on my own, of my own fandom for the team and the sport.
I have been to all the club sites today and it is not a constant across all clubs but hopefully this is a move forward to embracing female fans, not simply is accessories to their male partners’ fandom or as moms to the soccer team but as actual independent fans of the game and of teams.
COME ON MLS.. YOU CAN DO IT..
Below are links to the various, non mlsgear.com team shops.