Coca-Cola spends an insane amount of money annually to be official drink of FIFA, like tens of millions a year.
Pepsi is in the midst of its quadrennial counter-programming. This year featuring: Messi, Wilshire, van Persie, David Luiz, Kun Aguero, Jack Wilshire, and Sergio “THE” Ramos, plus others including DEUCE.
They have released a couple of preview videos: one filming some tricks and a Q&A.
Photo shoot video